7 Creative Ideas To Build An Impactful Website With Squarespace
Why settle with a plain-looking uninteresting website, when you can have a gorgeous, impactful website? One that plays a big role in getting more inquiries and increasing your conversion rates!
Squarespace has always been an amazing choice of platform to build beautiful, elevated websites. But it’s at a new game-changing level with the introduction of their new Fluid Engine editor that allows you to get super creative with your website designs.
In this post, I’ll be sharing 7 creative ideas to build an impactful website with Squarespace for your impactful service-based business. Let’s dive in!
1. Create interesting sections
Putting together a gorgeous and high-converting website with Squarespace does not feel daunting at all. Rather, the process is so enjoyable, easy, and flowy - something that I can totally vouch for as a website designer. There are just so many creative things that you can do to make your website jaw-droppingly impactful for a visitor who lands on your site for the first time (or the tenth!).
A webpage is made up of multiple sections, each one with a purpose. To make your website interesting, start by making your sections interesting. For that, Squarespace’s new Fluid Engine editor provides a delightful solution! It allows you to get creative with the elements such as layered graphics, collage-style images, use of textures and shapes with the ability to control their opacity. And then also, you can play around with the placement of your text. All of these permutations and combinations can result in pretty cool results that make your website super impactful.
2. Use contrasting colors
Some elements that instantly impact you when a website opens up are colors and visuals. So it is really important to give proper attention to your color selection in general and the way you use the colors in combination with each other to create the maximum impact. Poor use of colors can defeat the whole purpose of attracting visitors and persuading them to take action.
As a Squarespace website designer having built a ton of websites for creative service-based businesses, I personally love playing with the contrast that is created by a dark and a light color put together. This combination gives a luxurious aesthetic look and feel to the brand that pops more as compared to using a monochromatic color palette.
When you design your website with Squarespace, you do not need to spend extra time curating different color combinations to use on your site. This awesome website builder does the work for you by creating 10 different color themes based on your defined color palette which is cool and saves you a ton of effort!
3. full-width imagery
The power of full-width imagery is exactly like watching a power-packed movie on a theatre screen! It hits you differently, impactfully. Splurge on this feature as you build your website with Squarespace for an elevated look. Especially if you have a text-heavy website, creatively break the monotony of the web pages by adding a section containing a full-width background image, between two sections.
While you do that, do make sure that the images you choose have a feel that matches your brand and have your brand colors in them as well, if possible. This allows for consistency in your brand presence and keeps the flow of the pages very seamless.
4. Flaunt your face
With a service-based business, nothing can manage to create as much impact as your own face. You are literally the face of your brand which is why your own images should primarily be used throughout your Squarespace website. And to mix it up, you can bring in a few stock images that are carefully selected so that they match the look and feel of your brand. Stay creative but don’t fall into the trap of overusing stock images which leaves your website looking generic and lacking in personality.
Coming back to using your own images, when you’re building your website with Squarespace, you can play with your images within the editor. Squarespace allows you to crop your images into different shapes which can make the overall look very fun and adds an element of uniqueness! Try it out!
5. Experiment with spacing
Who does not need some breathing room? Having some extra space makes a huge difference in the way we live. The same is true for websites! Adding more whitespace between elements is a quick and effortless way to have a more impactful website in under a few minutes!
Having enough breathing room between elements, allows your most important information to stand out, and your visuals tend to look more attractive too. Moreover, spacing creates differentiation between typography which is super key to increasing conversions on a website.
Squarespace’s new fluid engine editor has a great grid feature. Hit ‘g’ on your keyboard to pull up the grid - this is where you can see how your website layout looks on the grid. From here, you can tweak the grid gap for every individual section on the webpage by clicking on the ‘edit section’. This extremely useful feature allows for easy manipulation of the design so that every section has an impactful presentation.
6. Animate!
What a boring-looking static web page cannot do, a dynamic page with subtle moments does when it comes to creating impact. Designing websites with Squarespace is fun for another reason. It offers animation options within site styles without having to write a single line of code. Even a simple fade or slide animation can work wonders on a website making it more interactive and creatively adding to the experience of using it.
7. Mobile customization
Squarespace is perfect for creative people. It knows how much creative people love to go beyond the ordinary and try different things. This is why Squarespace really leveled up their game and introduced full mobile customizations so that your creativity would not be limited.
Every section of the website you design with Squarespace - can be customized to look equally good on mobile as it does on its desktop counterpart. So go ahead and customize! Move elements around and crop or place them differently to achieve that perfect look you desire.
Pro tip: When you design your web pages, I highly recommend working on the desktop and mobile versions simultaneously. From the edit mode, switch over to mobile view and check if your design looks good. Else, make tweaks and save it before moving on to the next section of the design. This method saves so much time and effort as you go about designing the whole website.
CONCLUSION
Websites designed with Squarespace are so professional and elevated yet the process of building the websites remains so fun and not daunting like it is with many other platforms. Hope you’re able to level up your Squarespace websites using these creative ideas. Don’t have the time or expertise to build a stunning, custom or semi-custom website with Squarespace that is SEO-focused and full of attractive copy and visuals? I’ll help you with all of that and then some!
Building brands with strategy + love,
Ridha
