6 Personal Branding Examples with Tips to Build a Magnetic Personal Brand for Your Service Business
I’m 100% sure that you’ve heard the term “personal branding” countless times before in various different contexts. Personal branding in today’s world is applicable to almost everyone from celebrities to influencers but in this article, we will be discussing the role of personal branding in the service business space. Let’s move beyond the mere knowledge of the term personal branding and deeply understand what it means. Also let’s explore how you can build a powerful, magnetic personal brand for your service business to stand out in the sea of competition, and attract ideal clients on autopilot. Let’s go!
What is personal branding and why do you need it?
As an entrepreneur and service business owner - when you take control of the image you are projecting to your audience and position it to showcase exactly what you want to be perceived as that is personal branding.
“Your brand is what people say about you when you’re not in the room.” - Jeff Bezos
This quote by Amazon’s founder is so appropriate in bringing home the point that even without you making the effort - your audience will perceive you in a certain way. So why not make an effort to intentionally direct this perception? This is where personal branding comes into the picture! Personal branding helps you create an influential persona, it differentiates you allowing you to stand out in the crowd and attract ideal clients. Moreover, your personal branding is a big reason why your ideal clients choose you over your competitors and choose to stay loyal to your service business.
Here are a few inspirational examples of real-life people like you and me who have managed to build powerful personal brands that are loved by their respective audiences!
1. Jay Shetty
Jay Shetty is a purpose coach, storyteller, podcast host, and former monk who is making wisdom go viral with his number 1 health podcast in the world - ON Purpose. Consistently, at every touch point from his personal website to the podcast, you get the exact kind of vibes that the brand intends to give off. That’s personal branding at its best. Due to this reason - Jay’s listeners, readers, viewers, and coaching clients hugely trust him and his personal brand has seen exponential growth ever since it was born. And not to forget, Jay’s is one of the best websites for coaches that helps put his personal brand’s best foot forward!
2. Chris Do
Chris Do is an Emmy award-winning designer, director, CEO, and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love. Chris Do’s personal brand is so on-point. The crisp copywriting and brand identity along with the high-definition photography gives this personal brand an edge. It oozes so much confidence which in turn makes the viewer very confident in the services they are/will be getting also confidently justifying the price point at which Chris operates.
3. Gabrielle Bernstein
Gabby is a spiritual teacher, international speaker, thought leader, and #1 New York Times Bestselling author. All of the above comes across beautifully in her personal branding. One look at her simple yet impactful website design (another great example of how websites for coaches should be) and you will reach a higher vibration - exactly what a personal brand like Gabby’s intends to help you achieve.
4. Dan Rak Design
Dan Rak is a Chicago-based interior designer who specializes in classically contemporary interior design. I might be a tad bit biased as I am the one behind strategizing, and creating his personal brand. The brand identity design and website design completely reflect every little detail of his personality, work, and unique design style making personal branding for this Chicago interior designer a success! Take a look at the quick case study for Dan Rak Design’s personal branding.
If building a personal brand for your service business has been on your radar but you’ve never got around to it, I’d be happy to partner with you and support you through the process. Book a free discovery call with me to get started.
5. Ashlyn Carter
As a conversion copywriter for creatives, Ashlyn’s personal brand is as magnetic as it can get. By the end of a few scrolls, you’re practically ready to work with her or buy one of her products/templates - that’s how powerful her personal brand is! Full of charismatic copy, helpful content that’s so fresh and insightful, and attractive visuals that send creatives drooling, this personal brand is one delightful example of how it's done for any service business owner to learn from.
6. Diana Matichyn
This cool real estate professional’s personal branding is top notch and it is evident as soon as you land on her Instagram profile. What you see is a cheerful personality expertly dishing out real estate advice, tips, and hacks. For a service business owner, having such a strong personal brand attracts ideal clients left, right, and center! As for the clients, choosing her feels like a natural choice despite the fact there are thousands of other real estate professionals all around.
Loved these personal brands? Wondering how you can build a powerful personal brand for yourself? Know that you do not need to go drop thousands of $$ on PR firms to help you with your personal branding. With the right mindset, consistency, and brand strategy - you too can build a strong personal brand for your service business over time. If you struggle to define your service business successfully with your uniqueness, voice, and offering getting lost in the sea of competition, professional brand strategy can work wonders in laying down the foundation for a strong personal brand. My services including brand strategy are designed to provide you with all the above and a clear roadmap priming your unique service business to attract ideal clients with ease!
And moving on, I’ll be sharing with you 5 actionable tips to build a magnetic personal brand for your service business. So let’s dive in!
Tip 1: Start personal branding with a niche
As a service business owner, if you strive to serve everybody, then you end up serving nobody. Your messaging gets fuzzy because you’re trying to reach a lot of different people with different pain points, values, and needs. So the top tip to build a strong personal brand is to find your niche - the sweet spot where your offerings perfectly align with ideal clients who need what your service business offers. Once you find that sweet spot, your messaging will become targeted and focused. Your client experience will become so much better leading to a solidified personal brand that your clientele is loyal towards.
tip 2: Layer up your personal brand
Let your personal branding be layered with your personality, passions, hobbies, world views, values, and beliefs. That’s how you can differentiate your brand from the next one in your service business industry. Let your actions align with your beliefs and mission. Focus on showing up with your core values front and center. Over time, aligned audiences with shared values will get attracted to your brand.
You may also like: 5 Creative Ways To Hone In On Your Uniqueness When You Just Don’t Know How
tip 3: Create a powerful brand identity
Although personal branding begins with a strong foundation of brand strategy, what follows this step is quite a crucial one for a service business. This is creating a meaningful, unique, and timeless brand identity design that backs a well-strategized personal brand with a strong visual identity. One that converts nerdy brand strategy into a sophisticated visual language that the target audience can look at and feel. 55% of brand first impressions are visual (U.S. Chamber of Commerce)
What does that mean for your service business growth?
You may also like: 7 Branding And Website Design Myths That Are Limiting Your Service Business Growth
tip 4: Let your personal website speak for you
It is called a personal website for a reason. That is because you own it! Your personal website is the perfect place for your personal brand to bloom and thrive. Unlike social media, you have control over how creatively you present information about your service business - your values, mission, offerings, your story, etc all in one place for your audience to connect with and convert from. This tip is especially important for service businesses. If not all the bells and whistles, do make sure you invest in a professional website design by partnering with a website designer who can make your personal website expertly speak for your personal brand.
tip 5: Social proof
We all depend upon reviews, testimonials, and other credentials that help us in making buying decisions. That concludes that social proof is an absolute must-have for service businesses to build that trust with potential clients. But how to present social proof that best works to build a strong personal brand? My recommendation is to get video testimonials from your clients. That’s the most authentic way to show social proof. If that’s not possible, get screenshots of email reviews/reviews on social media/appreciations you get on text messages and chats - all that data is precious! Also, testimonials with client headshots are great too. Final tip - if you have directly worked with name brands or your clients have, pop the big-name logos on your personal website! That’s another awesome way to build trust for your personal brand and show your brushstrokes.
Conclusion
That brings us to the end of this article. I hope you learned about personal branding with the help of the examples above and the actionable tips I shared. Things can get overwhelming but my mantra is to always make things simple for busy service business owners and creative entrepreneurs. So need help with your personal branding? Book a complimentary no-strings-attached discovery call with me to chat all about it. Continue working on your magic and keep building your personal brand. I believe that you’ve got this!
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Building brands with strategy + love,
Ridha
