4 Tips To Boost Your Confidence When Selling premium Services Online

It’s never about being perfect. NOPE. As a matter of fact, no one - not even the most experienced or influential people in your industry that you look up to, is perfect (although it may seem like it from their beautifully curated Instagram feed. I know!). Everyone is figuring things out as they are building their businesses and serving their people. Even while you are in the “I’ll figure it out” mode, the key is to show up in a way that enables your target audience to trust you. For them, things need to add up and make sense. So with that fact on the table, I want to call this out:

“No one is perfect, it’s all about how confidently you are showing up for your people!”

Hubspot lays this viewpoint out so well by pointing out the direct correlation between confidence and self-esteem. If you are able to show up in your business confidently, that confidence will make you feel so sure about your abilities and it will reflect in the way you talk to your target audience.

Your confidence will:

• attract high-paying clientele

• justify your high-ticket prices without you having to convince potential clients or worse - undersell your services :(

• create a good impression of your brand even before you get on a sales call or initial meeting

• portray you as the expert

Now, you see what confidence can do for your service-based business. What you need is a boost of confidence so that you have all the ammunition you need to sell your premium services online. For that, I’ve got 4 effective ways that will give you a big boost of confidence.

1. Identify your uniqueness

What’s your onliness factor? As a brand designer building brands for service businesses - this question is something I begin my brand-building process with. Find what sets you apart from everyone else when it comes to solving your dream client’s problems. You do not need 10 things, even 1 solid differentiating factor is enough to have a stand-out brand positioning.

When you have that ONE thing nailed down (it may need deep thinking and multiple iterations) - that’s your North Star! Position your service business and offerings around it. Make it visible across all touchpoints - in your marketing, on your website copy, on social media messaging, etc. Let your uniqueness shine! Being clear on what makes your business unique, will help you confidently pitch your high-ticket services. As a brand designer when I apply my signature brand strategy process, my focus is on identifying and bringing out the unique selling point for my clients around which the whole brand will eventually be built. This really sets the brand apart from its competitors and hence allows the brand to confidently show up.

Wondering where to start with that? I’ve got just what you need. Get access to my free training that teaches you how to Show Your Superpower & Stand Out As A Service Provider.

2. Clearly Define Your Why

Being super clear on why you are doing what you are doing, is huge in confidently showing up. This is the no-fluff way to bond with your audience and sell your premium services confidently. When I first read about this concept coined by Simon Sinek in his book Start With Why, I was floored! With a sea of competition out there, the only reason your audience will choose you is if they believe what you believe. You have to be super clear about your brand’s why. And, when this why reflects in your day-to-day actions + messaging, you will confidently attract your people.

Whether you’re an interior designer, coach, copywriter, strategist, or consultant selling your premium services online - having a clearly defined why will trickle into your everyday work confidently shining through.

3. let High-Quality brand design and appealing Visuals do the talking

The quality of visuals and overall appearance says a lot about the quality of services you provide. Your visuals are one of the very first things that create an impression in the minds of your target audience. Potential clients can come across your business through your website, social media, or through any other touchpoint. A consistent brand design and good-quality visuals instantly help them believe that your brand can be trusted. Poor quality visuals like low-resolution photography create doubts in the buyer’s mind. As a brand designer and website designer specializing in branding for service professionals in the premium space, I can totally vouch for this.

Premium services like interior designing for example, where per project cost starts at an average of $8-10K, professional brand design, premium website design, and high-quality visuals play a huge role in building trust with the audience before landing the project.

To confidently charge your worth, consider investing in a few key things: professional, cohesive brand design in tandem with a visually appealing website design that puts your brand’s best foot forward, and professional photography. Check out how I can help you with your brand and website design. If you are unable to invest in brand photography, pick high-quality stock images that resonate with your brand values. My favorite places for stock images are - Pexels and Unsplash. Show up putting your best foot forward (because people judge!). Moreover, knowing that your brand’s appearance is great, will really boost your confidence when pitching your services. I guarantee 100%!

4. Make your website audience-Focused

Spend some time on your website. Don’t just let it be a prop. Make sure your website is focused on your target audience and their problems, not yourself. I see a lot of service businesses make the mistake of using their website as a self-promoting tool. Through a well-structured website design and website copy that makes your audience feel heard, you can build a level of trust ahead of your initial discovery call or meeting. Once they trust you, you can confidently convert them into paying clients. Make sure your website design is fully thought through. The overall experience should be simple, and clear and things should be easy to navigate for your audience. This will drastically increase your chances of conversions.

And, that’s that, friends. Now go work on applying these 4 tips to your service business and get ready to sell your premium services super confidently!

Building brands with strategy + love,

Ridha