4 WAYS TO INSTANTLY IMPRESS YOUR DREAM CLIENTS & INCREASE CONVERSIONS!
Is your creative business a day old? A year-old? Or do you have a few years of experience in running a business under your belt? Whichever the case may be, you're in it for real. You have put your creative ideas out there in a world where new people will always find you! And why shouldn't they, you are such a gem! Aren't you? You are going to be found by new sets of eyes ever so often through various touchpoints - website, social media, blog, ads, etc. When you are a premium service provider like an interior designer, home stager, etc, you need to make sure that the first impression that you’re giving off is impactful. So let's talk about creating a drool-worthy first impression! One that attracts + etches a memory in the minds of your audience for a long, long time! I bring you 4 sure-fire ways to instantly impress your dream clients and increase your chances of converting your leads into loyal customers.
“You never get a second chance to make a first impression.”
— WILL ROGERS
1. LEVERAGE brand DESIGN
Visual communication is powerful beyond measure. For example, when I am branding for interior designers, achieving a luxurious look and feel is key since this industry is in a premium space. Well-presented visual assets like photography, illustrations, and graphics are very likely to attract the audience and have the power to create an immediate yet lasting impression. The use of high-quality, clean, and consistent visual communication in the form of a brand identity design system helps a business put its best foot forward. A polished, professional look and feel instantly establishes a level of trust and increases the chances of conversion whereas a poorly put-together brand sets the wrong vibe from the get-go, making it hard to be trusted. When it comes to creating a unique identity for your brand that can be used consistently over and over, consider investing in design. An essential identity system includes - a memorable logo accompanied by a well-thought color palette, a typography system, and complimenting visual assets like brand patterns, graphics, etc. Tons of businesses fail to make this crucial first impression a good one hence losing a ton of business. If you are considering rebranding your business and don’t know where to start, check out this checklist-style post listing 7 essential to-dos for a successful rebrand.
2. WRITE IMPACTFUL COPY
Copy goes hand in hand with visuals. When this combination hits the right emotional chord with the audience, your brand does a great job of making a solid first impression. Do not hesitate to share your story and also relate it to your audience's story. That's how you form an emotional connection with them. Here are a few tips for you:
For your website - Begin by introducing yourself very clearly. Introduction copy in website design sets the tone for the overall website and also serves as the deciding factor for potential clients whether they want to stay on your website or move on. So make it interesting.
Keep your overall messaging short and engaging. No one nowadays has the time or the energy to go through boring fluff-stuff.
For your blogs - plan your copy around a topic and stay on point. Respect your audience's time. Give the audience what they came looking for + a reason to return because you made them feel heard by speaking their language. That again is a way to increase the chances of website conversions!
3. EXCERCISE YOUR BRAND VALUES
There are numerous touchpoints for a lead to come in contact with your brand. Be super intentional with each touchpoint because each one gives you a chance to exercise your brand values and hence attract + convert a lead. Let's consider an example: imagine you are an eco-conscious interior designer. One of your biggest brand values is your love for sustainable, earth-friendly resources. There are many touchpoints to showcase that you are exercising your brand values.
Examples include - educating your people about eco-conscious home design and decor through your social channels, consistent and thoughtful messaging across your online presence. Even having a business card made out of recycled paper is an example that shows that you care about what your brand stands for. If you care, your audience will also care. Being intentional with brand values is a precious way to make an unforgettable impression :)
4. PROVIDE SOCIAL PROOF
Rather than indulging in self-praise, let others do the talking when it comes to proving your worth. Provide ample social proof in the form of reviews and testimonials from past customers. This is one of the best organic ways to create a good impression of your brand. If you are starting out and do not have past customers who can vouch for you, find people who can! We all have family and friends who have seen our work and would be happy to put in a good word. Use those to build up your social proof. It's a no-excuse must-have thing, my friend.
So go get your creative business the attention it deserves! It's gonna be amazing. And as always, I will keep rooting for you!
Building brands with strategy + love,
Ridha
