polay interiors
Luxury interior design firm, thoughtfully serving the Chicagoland area turning houses into homes - from concept to completion.
SERVICES
Brand Strategy
Brand Identity Design
Custom Graphic Design
Brand challenges
Michelle wanted to move away from a 15 yr old, dated look & feel and instead wanted to come across in a very professional + confident way that would speak to her firm’s ideal, luxury segment audience. She wanted to stand out from her competitors and be seen as the design expert in a crowded interior design space.
How I helped
Branding for interior designers requires nailing down the uniqueness that will help the brand stand out from the others. Polay Interiors does not believe in blindly following trends so the idea was to come up with a brand system that would be a combination of modern + classic. I decided to make use of strong, custom typography to depict their industry expertise keeping in mind optical balance, symmetry, and spacing - essential elements when it comes to interior design. To add a subtle touch of the story to their brand identity, I decided to use their tagline - ‘From Concept To Completion’ in the form of design elements making the brand’s identity timeless.
the result
With renewed confidence, Michelle - the founder of Polay interiors is out there attracting bigger and better clients who trust her expertise. Also, she now has the ability to choose her ideal projects! Like working on more window treatment projects, etc that are her personal favorites and give her so much joy.
“Excellent listening skills! Ridha took the time to hear what I was saying, what I needed, and exceeded my expectations! I had tried four other agencies but they just didn’t get my vision and I thought I would have to compromise... So happy to have found 12&28 Creative Studio!”
— MICHELLE POLAY, OWNER + LEAD DESIGNER | POLAY INTERIORS