Boutique Interiors
An award-winning luxury interior design firm based in Naples, Florida, specializes in renovations, new construction, and whole-home decorating. The team delivers exceptional results that balance beauty and functionality tailored to each client's lifestyle.
SERVICES
Brand Refresh
Website Copywriting
Squarespace Website Design
Custom Graphic Design
Brand challenges
Boutique Interiors was being bought by another luxury interior design firm. The goal was to refresh the look and feel of the business to showcase its luxurious coastal vibe and attract bigger budget projects, and new collaboration opportunities post acquisition.
How I helped
Rather than doing a complete overhaul, I worked to uplevel the brand identity to retain its originality. I developed a color palette and added new custom branding elements such as a brand icon and a brand pattern for a complete brand identity. Next, I designed and developed a customized, SEO-focused Squarespace website - a new digital home for Boutique Interiors with custom copy written to match the beautiful project photography.
the result
The brand refresh and website design has breathed new life into the newly acquired Boutique Interiors. With a leveled up look and feel that matches their exceptional quality of work, the Naples, Florida business is now ready to land bigger, better multiple six figure projects.
