5 REASONS WHY YOU WILL LOVE A SQUARESPACE WEBSITE AS AN INTERIOR DESIGNER

When selling high-ticket services and offers in a highly competitive space like interior design & consulting, you need a website platform that completely supports your business and makes it show up in an upscale and up-leveled way that matches or better yet - highlights the quality of your work. That is why if you’re an interior designer reading this post, I guarantee you will LOVE a Squarespace website for your interior design business! It is THE platform that is being used and a popular choice for premium space service providers for good reasons, a few of which I will be sharing with you in this blog post.

Disclaimer: I am not a Squarespace affiliate. I am a user and have expertise in branding for interior designers, my purpose here is to help you choose a website platform that takes your business forward.

With that out of the way, let’s dive in, shall we? In a hurry? Make sure to pin this image so you can return to it later.

1. BECAUSE AESTHETICS MATTER

When you’re operating in a visual industry, you cannot ignore the look, feel, and aesthetics of your own brand when you’re trying to attract dream clients to uplevel the look, feel, and aesthetic of their homes. The way your brand comes across, speaks volumes about the quality of your work. The chances of your dream clients trusting you more are higher when they see you make the effort to come across in a neat, visually pleasing way. Your website is probably the number one way for them to experience your brand so you better make sure it’s impressive! This is where Squarespace really makes your brand shine. The grid-style structure offers a very neat, upscale, and minimalist aesthetic allowing your portfolio pieces and projects to pop making a statement and leaving a lasting impression in your people’s minds while they navigate your website. Did I mention that the navigation is super easy too? No clutter and clunkiness to take the attention away from your gorgeous work! You never know, that could be a big reason for your dream client booking a discovery/consult call with you over someone else!

2. NO CODING SKILLS NEEDED!

You love visioning and designing, and your expertise lies in making beautiful spaces come together. So where does coding a website fit in? Nowhere really. Squarespace lets you pick a template based on your core business needs and from there you can go on to showcase your stunning work and invite your dream clients to work with you. Everything is seamless and easy to work with so you get to focus on providing transformational services to your clients rather than wasting precious time on figuring out complex updates and fixing glitches. Having said that, adding custom code to your Squarespace website is always an option if you want some out-of-the-box features and you’re comfortable around pieces of code. Not your cup of tea but do you want some additional nice-to-have stuff? Totally okay! A Squarespace designer like myself can quickly and easily help you out with customizations.

3. QUICK TO START WITH, EASY TO LEVEL UP

When you’re just starting out and need an online presence quickly, Squarespace makes it really easy to put one together complete with all the basics. You do not have to spend a lot of brainpower building a website when you can be spending that precious mental energy where it’s needed the most - building your business! Squarespace websites are pretty much plug-and-play which makes things so convenient when you’re getting started. As your business grows and you feel the need to show up more professionally making sure you’re speaking to, attracting, and converting your dream clients effortlessly - leveling up the Squarespace website that you started with is also very doable rather than having to start from scratch! In my experience of branding for interior designers, a well-strategized brand translates seamlessly onto a Squarespace website primed to give an immersive experience to the audience leading to increased chances of conversions! Want expert eyes on your website to make it an effective, autopilot sales tool? Book a complimentary discovery call.

4. HASSLE-FREE EDITS & UPDATES

This is a big one. You’re always going to be working on new projects which means you always have to update and refresh your portfolio. Or maybe you need some copy edits or some photography needs to be updated from time to time. For every little thing like this, Squarespace allows you the flexibility to DIY without having to hire a professional every time unless you are looking for a major overhaul in which case working with a professional is a recommended choice. What I like to include in my website design process is - quick, easy-to-follow tutorial videos that help my clients get really comfortable with the Squarespace interface. These videos guide them on exactly how they can make edits and updates to their newly built website. All of that without ever touching even a line of code!

5. ALL INCLUSIVE

Squarespace offers everything you need to run your interior design business - all under one roof per se without you having to add on any plugins. That makes your life as a busy creative so much easier! All your tools like blogs, email marketing, scheduling, etc can be taken care of when you subscribe to one of Squarespace’s plans. Also, buying and hosting your domain on Squarespace is a quick setup as well, something that you can do on your own or a Squarespace designer can help you with it.

CONCLUSION

So if you’re looking for a safe, easy-to-manage website platform that showcases your gorgeous work in a simple, minimal yet impactful way, you will absolutely love Squarespace for all its perks!

Building brands with strategy + love,

Ridha